2012 Cost-Benefit Measurement Strategy 
datapine
JANUARY 6, 2022
In fact, a Digital Universe study found that the total data supply in 2012 was 2.8 Yet, before any serious data interpretation inquiry can begin, it should be understood that visual presentations of data findings are irrelevant unless a sound decision is made regarding scales of measurement. trillion gigabytes!
O'Reilly on Data
APRIL 23, 2024
But this kind of virtuous rising tide rent, which benefits everyone, doesn’t last. Back in 1971, in a talk called “ Designing Organizations for an Information-rich World ,” political scientist Herbert Simon noted that the cost of information is not just money spent to acquire it but the time it takes to consume it. “In
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Occam's Razor
OCTOBER 15, 2012
My goal is to get them excited about creating an amazing digital acquisition strategy that delivers noteworthy experiences through their owned digital platforms, and which ultimately delivers bigger profits (usually offline, but online as well). But they are just scratching the surface of what's possible. " Summary: Just do it.
The Unofficial Google Data Science Blog
JUNE 30, 2016
Other estimators, such as those based on matching and subclassification, may benefit from the balancing property, but the discussion of those estimators is postponed to a later post. In fact, Hainmueller (2012) show that entropy balancing is equivalent to estimating the weights as a log-linear model of the covariate functions $c_j(X)$.
DataRobot Blog
APRIL 4, 2022
MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. It is pretty obvious to a data scientist that the only way one can measure the effect of an event is by knowing which events are happening at what time. What is MMM?
Smart Data Collective
SEPTEMBER 17, 2020
In 2012, Google boasted about its capabilities of using big data to create storytelling via interactive maps. Maptive also allows users to save the radii for future use so that you can precisely utilize the same measurement multiple times on one map. The highly intuitive data interface provided by Google Maps can be very helpful.
Occam's Razor
DECEMBER 3, 2012
But a robust digital marketing strategy for medium- or large-sized businesses encompasses so much more. What is a good way to self-identify gaps in strategy, to discover the mistakes that might be making your strategy sub-optimal? Is Your Digital Strategy Magnificent? Reality, as is its wont, is much more complex.
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