Remove 2012 Remove Data Collection Remove Marketing Remove Metrics
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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

datapine

In fact, a Digital Universe study found that the total data supply in 2012 was 2.8 Based on that amount of data alone, it is clear the calling card of any successful enterprise in today’s global world will be the ability to analyze complex data, produce actionable insights and adapt to new market needs… all at the speed of thought.

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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

The Complex Role Between Big Data and Social Listening Tools. Social media is a critical piece of the marketing puzzle for every brand today, regardless of the industry you’re in. Social media monitoring involves collecting data and is quantifiable. Social listening tools are a prime example of this application.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy.

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Data Science, Past & Future

Domino Data Lab

Now, Google is spending what, 10 figures marketing TensorFlow? One application of this is regarding data governance. Coming into the 2010s, we had data science practice, we had evolution of big data tooling, we had a lot more sophisticated use of the big data and what was going on in the cloud. I don’t know.

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Themes and Conferences per Pacoid, Episode 7

Domino Data Lab

After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. Then, when we received 11,400 responses, the next step became obvious to a duo of data scientists on the receiving end of that data collection. What metrics are used to evaluate success?