Occam's Razor

OCTOBER 15, 2012

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I've discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously.

Advertising 136

Advertising Marketing Strategy Insurance 136

Occam's Razor

SEPTEMBER 4, 2012

I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy.

Marketing 144

Marketing Data mining Measurement Strategy 144

Alation

JULY 7, 2022

What roles will they be filling, not just in data-driven businesses, but in a data driven-society? To answer these questions we need to look at how data roles within the job market have evolved, and how academic programs have changed to meet new workforce demands. The data scientist.

Metadata 52

Metadata Data-driven Insurance Statistics 52

Domino Data Lab

JULY 22, 2019

Now, Google is spending what, 10 figures marketing TensorFlow? One application of this is regarding data governance. Coming into the 2010s, we had data science practice, we had evolution of big data tooling, we had a lot more sophisticated use of the big data and what was going on in the cloud. I don’t know.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Domino Data Lab

MARCH 3, 2019

After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. Then, when we received 11,400 responses, the next step became obvious to a duo of data scientists on the receiving end of that data collection. Surveying ABC adoption in enterprise.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

CIO Business Intelligence

FEBRUARY 3, 2023

Some vendors market their tools as “workflow automation” or “work process management.” The emphasis is on using AI and machine learning to “create journeys” for your data as it’s handed off along a chain of bots that often make fully automated decisions through sophisticated machine learning algorithms.

Data-driven 145

Data-driven Interactive Enterprise Statistics 145

datapine

DECEMBER 28, 2021

With the rise of advanced technology and globalized operations, statistical analyses grant businesses an insight into solving the extreme uncertainties of the market. Statistical studies can also assist in the marketing of goods or services, and in understanding each target market’s unique value drivers. Source: Bill Grueskin.

Statistics 363

Statistics Advertising Visualization Data mining 363