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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

If $Y$ at that point is (statistically and practically) significantly better than our current operating point, and that point is deemed acceptable, we update the system parameters to this better value. It is also a sound strategy when experimenting with several parameters at the same time. And sometimes even if it is not[1].)

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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

Identification We now discuss formally the statistical problem of causal inference. We start by describing the problem using standard statistical notation. It should be noted that inverse probability weighting is not generally optimal (i.e., An excellent review of statistical learning methods may be found in Friedman et.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

It used to fall behind lag the other two in brand queries, but you can see how starting late 2009 (bad year for Target in this context) Amazon overtook Target and now (2011, 2012) is casting a big shadow over Target. They are full of specific insights you can use to optimize your online search campaigns. Five Caveats!

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A Big Data Imperative: Driving Big Action

Occam's Razor

Clickstream + qualitative data + rigorous statistical analysis of outcomes + deep mining of data from competitive intelligence sources + rapid experiments + more. Avoiding big disappointment and the hows were on my mind as I prepared my keynote for Strata 2012 Big Data conference. 01:15 – 04:05 Part 1.

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Getting started guide for near-real time operational analytics using Amazon Aurora zero-ETL integration with Amazon Redshift

AWS Big Data

Challenges Customers across industries today are looking to increase revenue and customer engagement by implementing near-real time analytics use cases like personalization strategies, fraud detection, inventory monitoring, and many more. For Available versions , choose Aurora MySQL 3.03.1 (or or higher). For Templates , select Production.

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Our quest for robust time series forecasting at scale

The Unofficial Google Data Science Blog

For us, demand for forecasts emerged from a determination to better understand business growth and health, more efficiently conduct day-to-day operations, and optimize longer-term resource planning and allocation decisions. Prediction Intervals A statistical forecasting system should not lack uncertainty quantification. 1990): 3. [3]

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Credit Card Fraud Detection using XGBoost, SMOTE, and threshold moving

Domino Data Lab

In contrast, the decision tree classifies observations based on attribute splits learned from the statistical properties of the training data. Machine Learning-based detection – using statistical learning is another approach that is gaining popularity, mostly because it is less laborious. 3f" % x) dataDF.describe().