2013 Cost-Benefit Key Performance Indicator Measurement 
Occam's Razor
DECEMBER 9, 2013
One that reflects the customer expectations of 2013. To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Focus on optimizing your Cost per Acquisition (CPA).
Occam's Razor
OCTOBER 14, 2014
In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. See step four in the process for creating your Digital Marketing and Measurement Model.]. In turn, that will help you figure out where and how much to dig to understand performance.
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Occam's Razor
FEBRUARY 3, 2014
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. And yes, finally, there is the problem of measurement.
Jet Global
MAY 1, 2023
These benefits provide a 360-degree feedback loop. In this new era, users expect to reap the benefits of analytics in every application that they touch. Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. Delta has taken its app to the next level.
Occam's Razor
JANUARY 31, 2017
Let's show the cost by quantifying the impact due to the difference between 7 million and 24 million. You did all the work, why not benefit the audience? Let the audience benefit from your wisdom. Sweet, that's what you want. Good so far, but the pain is missing. " Notice the subtle shift in posture as well.
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