Smart Data Collective

JULY 24, 2019

They will make sure that the right measures are in place to avoid the risk of injuries and deaths on the road. Tennessee conducted a crash prediction program in 2013 that analyzed crashes based on reports, traffic conditions and weather for specific 6-by-7-mile-wide areas. There are other benefits that can’t be ignored.

Big Data 74

Big Data Reporting Risk Cost-Benefit 74

datapine

APRIL 14, 2022

Big data can serve to deliver benefits in some surprising areas. In 2013, they took a slight risk and introduced a veggie smoothie to their previously fruit-only smoothie menu. An article titled “ Casinos Bet Large with Big Data ” expands on how MGM uses data analysis tools to measure performance and make better business decisions.

Big Data 244

Big Data Recreation/Entertainment Analytics Data-driven 244

Cloudera

AUGUST 6, 2018

For example, Crisis Text Line , which provides online support to people in crisis, received a total of 8 m illion text messages in the first two years of its existence between 2013 and 2015. At the same time, it is equally important to assess the costs of not using data for fear of the risks involved.”

Machine Learning 49

Machine Learning Internet of Things Cost-Benefit Data-driven 49

AWS Big Data

NOVEMBER 14, 2023

Amazon Redshift is a fast, fully managed cloud data warehouse that makes it straightforward and cost-effective to analyze all your data at petabyte scale, using standard SQL and your existing business intelligence (BI) tools. Redshift Serverless measures data warehouse capacity in Redshift Processing Units (RPUs).

Data Warehouse 59

Data Warehouse Analytics Testing Cost-Benefit 59

Occam's Razor

OCTOBER 14, 2014

[See step four in the process for creating your Digital Marketing and Measurement Model.]. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. If you have set the targets for your KPIs up front (Unique Visitors for Sept.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JANUARY 31, 2017

Let's show the cost by quantifying the impact due to the difference between 7 million and 24 million. You did all the work, why not benefit the audience? Let the audience benefit from your wisdom. Sweet, that's what you want. Good so far, but the pain is missing. " Notice the subtle shift in posture as well.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

FEBRUARY 3, 2014

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. And yes, finally, there is the problem of measurement.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Focus on optimizing your Cost per Acquisition (CPA).

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Marketing 147

Marketing Advertising Strategy Optimization 147

Sisense

DECEMBER 11, 2019

The challenge is to do it right, and a crucial way to achieve it is with decisions based on data and analysis that drive measurable business results. He outlined how critical measurable results are to help VCs make major investment decisions — metrics such as revenue, net vs gross earnings, sales , costs and projections, and more.

Data Lake 80

Data Lake Big Data Sales Data-driven 80

DataKitchen

JUNE 24, 2021

At Astrazeneca, Kurt Zimmer explained that data, “ provides a massive opportunity to drive all sorts of levers, such as to lower cost and to drive things like speed of execution, which has a tremendous impact on the ability to bring life-saving medicines to the marketplace.” Success Requires Focus on Business Outcomes, Benchmarking.

ROI 211

ROI Metrics Measurement Cost-Benefit 211

Jet Global

MAY 1, 2023

These benefits provide a 360-degree feedback loop. In this new era, users expect to reap the benefits of analytics in every application that they touch. Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. Delta has taken its app to the next level.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52