DataKitchen

JUNE 24, 2021

At Astrazeneca, Kurt Zimmer explained that data, “ provides a massive opportunity to drive all sorts of levers, such as to lower cost and to drive things like speed of execution, which has a tremendous impact on the ability to bring life-saving medicines to the marketplace.” Success Requires Focus on Business Outcomes, Benchmarking.

ROI 211

ROI Metrics Measurement Cost-Benefit 211

CIO Business Intelligence

NOVEMBER 7, 2022

Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. million in implementation costs. million in implementation costs. million over the following nine months.

Manufacturing 128

Manufacturing Cost-Benefit Sales Consulting 128

Jet Global

MAY 1, 2023

These benefits provide a 360-degree feedback loop. In this new era, users expect to reap the benefits of analytics in every application that they touch. Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. Delta has taken its app to the next level.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Focus on optimizing your Cost per Acquisition (CPA). Look at the colors. Look at the icons. Beat Motrin.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Marketing 147

Marketing Advertising Strategy Optimization 147