2013, Data Collection, KPI and Measurement

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

OCTOBER 14, 2014

[See step four in the process for creating your Digital Marketing and Measurement Model.]. If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period.

Key Performance Indicator

Key Performance Indicator Metrics Reporting Marketing

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

Some absolutely did not use data to do their digital jobs. A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. But don't make it your KPI.

Marketing

Marketing Metrics Advertising Measurement

Data Leaders Brief

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Eight Silly Data Things Marketing People Believe That Get Them Fired.

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