2013, Key Performance Indicator, KPI and Reporting

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. If you have set the targets for your KPIs up front (Unique Visitors for Sept. Conversion rates reported by asking a group of companies what they are for their company, are hugely suspect.

Key Performance Indicator

Key Performance Indicator Metrics Reporting Marketing

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. It is expensive from a systems/platforms/data processing/data reporting perspective. But it is not a key performance indicator. But don't make it your KPI. In the latter group I discovered that there were two common themes. " Right-time.

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Marketing Metrics Advertising Measurement

Data Leaders Brief

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Eight Silly Data Things Marketing People Believe That Get Them Fired.

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