Occam's Razor

OCTOBER 14, 2014

Here's the complete year 2013… While the numbers for individual month are different, you can see that October spiked and then things came down to below Sept performance by December. Conversion rates reported by asking a group of companies what they are for their company, are hugely suspect. You can still learn from both.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Domino Data Lab

JULY 9, 2019

When I showed up I was reporting to the head of BI who reported to CTO who reported to CIO who reported to EVP of digital products who reported to CEO. At this point data is a function that reports directly to CEO. When I showed up in 2013…there was pain. There’s many ways to do bandits.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. It is expensive from a systems/platforms/data processing/data reporting perspective. The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges.

Marketing 166

Marketing Metrics Advertising Measurement 166