Remove 2013 Remove Key Performance Indicator Remove Measurement Remove Optimization
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It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies

Occam's Razor

It also forces a lot less think than might be optimal. Everything seems sub-optimal. The latter is especially important because it directly ties to what content the ads/marketing should contain, what the tone and texture should be of the landing page/app experience, and what we'll use to measure success (S, T, D, C metrics).

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One that reflects the customer expectations of 2013. During this stage you should also invest a lot in Search Engine Optimization. Business results suffer. Beat Motrin.

Marketing 165
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. And yes, finally, there is the problem of measurement.

Marketing 149
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. But it is not a key performance indicator. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello.

Marketing 166
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What Is Embedded Analytics?

Jet Global

Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. Manage compliance through up-to-the-minute performance measures, workflow automation, and essential regulatory reports. Users’ varied needs require a shift in traditional BI thinking.