CIO Business Intelligence

MAY 16, 2022

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. Since 2013, ITIL has been owned by Axelos — a joint venture between the Cabinet Office and Capita.

IT 105

IT Cost-Benefit ROI Risk 105

Occam's Razor

APRIL 15, 2019

A decade ago, data people delivered a lot less bad news because so little could be measured with any degree of confidence. In 2019, we can measure the crap out of so much. They bring up that one time in 2013 when your analysis missed an important assumption. Sadly still, negative data to the person/team receiving it.

Measurement 79

Measurement Strategy Data Processing Uncertainty 79

Timo Elliott

JANUARY 10, 2022

Here in Europe, we have agreed to a 55% reduction in emissions by 2013, which is incredibly ambitious, and I think a lot of people don’t realize the kind of level of systemic change that will require. And that other 45% after 2030 to get to net zero would be even harder to get, which means even more changes.

Data Processing 121

Data Processing Manufacturing Machine Learning Technology 121

Occam's Razor

JANUARY 2, 2013

It will be the same in 2013. Changes campaign targeting, changes content development, changes social strategies, changes product mix, changes keywords for search engine optimization. Traffic Sources > Search Engine Optimization > Geographical Summary. Now that's something worthwhile to shoot for in 2013!

Strategy 159

Strategy Analytics Reporting Metrics 159

AWS Big Data

NOVEMBER 14, 2023

Wallapop’s initial data architecture platform Wallapop is a Spanish ecommerce marketplace company focused on second-hand items, founded in 2013. Since its creation in 2013, it has reached more than 40 million downloads and more than 700 million products have been listed. The marketplace can be accessed via mobile app or website.

Data Warehouse 59

Data Warehouse Analytics Testing Cost-Benefit 59

IBM Big Data Hub

FEBRUARY 29, 2024

From small startups to large, established businesses, container frameworks have proven exceedingly capable of generating stable workflows with optimized runtimes and continuous delivery. Docker containers were originally built around the Docker Engine in 2013 and run according to an application programming interface (API).

Software 93

Software Data Processing Marketing Optimization 93

Occam's Razor

JANUARY 31, 2017

It also forces a lot less think than might be optimal. Everything seems sub-optimal. The latter is especially important because it directly ties to what content the ads/marketing should contain, what the tone and texture should be of the landing page/app experience, and what we'll use to measure success (S, T, D, C metrics).

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One that reflects the customer expectations of 2013. During this stage you should also invest a lot in Search Engine Optimization. Business results suffer. Beat Motrin.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

FEBRUARY 3, 2014

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. And yes, finally, there is the problem of measurement.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have?

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! You can't really take your offline data about me (family person, xx age, loves to buy from your catalog) and optimize my online experience. Measurement Protocol – all your data are belong to us! Universal Analytics: T3: Measurement Protocol! Closing Thoughts.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

The Unofficial Google Data Science Blog

NOVEMBER 4, 2015

Posteriors are useful to understand the system, measure accuracy, and make better decisions. Methods like the Poisson bootstrap can help us measure the variability of $t$, but don’t give us posteriors either, particularly since good high-dimensional estimators aren’t unbiased.

KDD 40

KDD Testing Machine Learning Modeling 40

Sisense

DECEMBER 11, 2019

The challenge is to do it right, and a crucial way to achieve it is with decisions based on data and analysis that drive measurable business results. An exciting slate of presentations took them on a journey from why to how they should use data analytics to optimize their operations successfully and maximize their business opportunities.

Data Lake 80

Data Lake Big Data Sales Data-driven 80

Occam's Razor

AUGUST 9, 2016

Yet, many don't have access to a well set-up account to build attribution modeling savvy and take their company's analytics the year 2013. This report is sub-optimally constructed. Choose more optimal metrics, and in a few seconds you'll have a report that you like. Strong feelings. Now, you can! A pause though.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

MAY 1, 2023

Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. Manage compliance through up-to-the-minute performance measures, workflow automation, and essential regulatory reports. Users’ varied needs require a shift in traditional BI thinking.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52