Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. The latter is especially important because it directly ties to what content the ads/marketing should contain, what the tone and texture should be of the landing page/app experience, and what we'll use to measure success (S, T, D, C metrics).

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

FEBRUARY 25, 2014

Finally, this is picky, but why is most of the x-axis yearly and then suddenly just until Q2, 2013? If I had the raw data, I would also fix the x-axis and representation of the partial 2013 data. Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. Watch out for these errors.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Here is what it looks like: Let's look at each step on the ladder in some detail. Look at the colors. Beat Motrin.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

SEPTEMBER 21, 2015

Second, between 2012 and 2013. You are just comparing performance, and the numbers would only clutter the slide. When I present it, I'll say something like "Our peak investment, in Aquantive in 2013, was 700k." Despite that, I bet it was still harder than necessary for you to figure out what is going on.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

FEBRUARY 3, 2014

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. I'm not a fan of compound metrics. How cool is that!

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

APRIL 29, 2013

[A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. They get you fired.

Marketing 166

Marketing Metrics Advertising Measurement 166