2013, Key Performance Indicator, KPI and Metrics

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. If you have set the targets for your KPIs up front (Unique Visitors for Sept. The best way is to segment these metrics and then set individual targets for your most important segments.

Key Performance Indicator

Key Performance Indicator Metrics Reporting Marketing

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

[A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. They get you fired.

Marketing

Marketing Metrics Advertising Measurement

Data Leaders Brief

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Eight Silly Data Things Marketing People Believe That Get Them Fired.

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