Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. It also forces a lot less think than might be optimal. Everything seems sub-optimal. Yes, text can be optimized. It can be any of the numerous brand metrics avilable to us. It should have just focused on those two. Interesting trend.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

FEBRUARY 25, 2014

We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. Calibrate data altitude optimally. #4. Finally, this is picky, but why is most of the x-axis yearly and then suddenly just until Q2, 2013? Yes, cost per click is metric.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One that reflects the customer expectations of 2013. During this stage you should also invest a lot in Search Engine Optimization. Business results suffer. Beat Motrin.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You can cut yourself with it and embarrass yourself, or you can look the very best you ever have by using it optimally. Second, between 2012 and 2013. You are just comparing performance, and the numbers would only clutter the slide.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

FEBRUARY 3, 2014

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. I'm not a fan of compound metrics. How cool is that!

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

APRIL 29, 2013

[A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. They get you fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

MAY 1, 2023

Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. As a result, end users can better view shared metrics (backed by accurate data), which ultimately drives performance. Users’ varied needs require a shift in traditional BI thinking.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52