Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. And… they have many reports! The very first thing you want to do is create an acceptable website.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. After all you spent so much time on collection, reporting and analysis. Finally, this is picky, but why is most of the x-axis yearly and then suddenly just until Q2, 2013?

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

APRIL 29, 2013

[A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. They get you fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. Rest is irrelevant.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. That's the difference between someone who reports data to someone who drives change in behavior. It can be any of the numerous brand metrics avilable to us. You're not just talking about raw reach, raw views, raw acquisition metrics.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Jet Global

MAY 1, 2023

But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. These tools prep that data for analysis and then provide reporting on it from a central viewpoint. These reports are critical to making decisions. It’s all about context.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52