CIO Business Intelligence

JUNE 12, 2023

In 2012, COBIT 5 was released and in 2013, the ISACA released an add-on to COBIT 5, which included more information for businesses regarding risk management and information governance. The framework gives CIOs and other IT executives a way to demonstrate the ROI on an IT project and how it will help reach key business objectives.

Risk Management 75

Risk Management Strategy Digital Transformation Enterprise 75

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. But nothing magical had come to me.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. Universal Analytics: T3: Measurement Protocol! Measurement Protocol – all your data are belong to us! This is as much as marketing problem as anything else.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

DataKitchen

JUNE 24, 2021

GE’s goal was to leverage this data to drive faster turnaround times and quicker speed to market. “GE Chapin shared that even though GE had embraced agile practices since 2013, the company still struggled with massive amounts of legacy systems. DataOps Maximizes Your ROI. Design for measurability.

ROI 211

ROI Metrics Measurement Cost-Benefit 211

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Small data. Bad ad creatives.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

MAY 1, 2023

Section 2: Embedded Analytics: No Longer a Want but a Need Section 3: How to be Successful with Embedded Analytics Section 4: Embedded Analytics: Build versus Buy Section 5: Evaluating an Embedded Analytics Solution Section 6: Go-to-Market Best Practices Section 7: The Future of Embedded Analytics Section 1: What are Embedded Analytics?

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52