Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Data-driven 129

Data-driven Marketing Strategy ROI 129

CIO Business Intelligence

JUNE 12, 2023

COBIT is an IT management framework developed by the ISACA to help businesses develop, organize, and implement strategies around information management and IT governance. COBIT 2019 was introduced to build governance strategies that are more flexible and collaborative and that address new and changing technology.

Risk Management 92

Risk Management Strategy Digital Transformation Enterprise 92

Howard Dresner

NOVEMBER 6, 2013

At one of our recent Friday #BIWisdom tweetchats, we talked about the findings in our 2013 Wisdom of Crowds® Collaborative Business Intelligence Market Study, which led to an insightful conversation about why some organizations haven’t adopted collaborative BI technologies and why some adopted it but failed to achieve the anticipated value.

Technology 40

Technology Business Intelligence ROI Strategy 40

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Is Your Digital Strategy Magnificent?

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. This is as much as marketing problem as anything else. In fact, even the term digital analytics is too stifling. Business analysis. So, how does this work?

Strategy 151

Strategy Analytics Measurement Business Analysis 151

AWS Big Data

NOVEMBER 29, 2023

In 2013, Amazon Web Services revolutionized the data warehousing industry by launching Amazon Redshift , the first fully-managed, petabyte-scale, enterprise-grade cloud data warehouse. Sunaina AbdulSalah leads product marketing for Amazon Redshift. Outside of work, she spends time with her family and friends and enjoys traveling.

Data Warehouse 101

Data Warehouse Data Lake Analytics Machine Learning 101