Smart Data Collective

MARCH 28, 2022

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. One of the most important benefits of data mining is gaining knowledge about customers.

Data mining 98

Data mining Customer Analytics Marketing Advertising 98

Smart Data Collective

MARCH 23, 2020

Big data is driving a number of changes in our lives. Forbes recently wrote an article about the impact of big data on the food and hospitality industry. Big data phenomenon has revolutionized almost every aspect of an average citizen’s life. billion in big data. In 2014, there were about 1.82

Big Data 103

Big Data Recreation/Entertainment Data mining Optimization 103

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. I've covered the value of media-mix modeling (nee. I love media-mix modeling.

Metrics 141

Metrics Reporting Analytics Marketing 141