Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
Couple of other examples of going to your own data to identify your benchmarks. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Conversion rates reported by asking a group of companies what they are for their company, are hugely suspect.
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