Jen Stirrup

JUNE 20, 2020

From 2014 onwards, I tried to do exactly that. I went through four years of personal hell as a PASS Board member, taking s**t from people who just did not believe that business analysis, business analytics or similar related technologies such as Power BI had any place at the PASS table.

Metrics 104

Metrics Business Analytics Data-driven Statistics 104

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

SEPTEMBER 21, 2015

First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. All, very good discussion about the business, and not the data. We ended up in a place with a lot more business analysis, and you had to work harder to develop a point of view on what to do.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160