article thumbnail

PASS Financials: past, present and the Future:

Jen Stirrup

From 2014 onwards, I tried to do exactly that. I went through four years of personal hell as a PASS Board member, taking s**t from people who just did not believe that business analysis, business analytics or similar related technologies such as Power BI had any place at the PASS table.

Metrics 104
article thumbnail

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " No digital.

Strategy 151