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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis.

Strategy 151
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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

The difference between a Reporting Squirrel and Analysis Ninja? As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? Simpler, right?