Occam's Razor

MARCH 10, 2015

But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. Business analysis. This is as much as marketing problem as anything else.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Peter James Thomas

OCTOBER 1, 2019

For example if the categories related to products, then the size of rectangle appearing against Product A might be proportional to the number sold, or the value of such sales. | © JMB (2014) | Used under a Creative Commons licence |. The single red line shows the actual value of some metric up to the middle section of the chart.

Sales 61

Sales Measurement Statistics Data Architecture 61

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business intelligence and analytics allow users to know their businesses on a deeper level. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214