Occam's Razor

OCTOBER 14, 2014

[See step four in the process for creating your Digital Marketing and Measurement Model.]. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. Just skip the we can give you data and benchmarks on performance bits.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.

Metrics 141

Metrics Reporting Analytics Marketing 141

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

FEBRUARY 9, 2015

How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. CI data collection. How does any tool have access to your website or mobile app data? But in the lovely environment of the web there are a number of ways to collect your data.

Metrics 155

Metrics Reporting IT Advertising 155