Occam's Razor

OCTOBER 14, 2014

[See step four in the process for creating your Digital Marketing and Measurement Model.]. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. If you have set the targets for your KPIs up front (Unique Visitors for Sept.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

CIO Business Intelligence

MAY 11, 2022

Incompatibility and unreliability caused by configuration differences such as versions of compilers, loaders, runtime libraries, middleware, and operating systems in new environments contributed to increased project effort, cost, and timelines. A great benefit of isolating applications into containers is the inherent security provided.

Cost-Benefit 92

Cost-Benefit Enterprise Data Processing Software 92

The Unofficial Google Data Science Blog

JUNE 30, 2016

Other estimators, such as those based on matching and subclassification, may benefit from the balancing property, but the discussion of those estimators is postponed to a later post. This algorithm is implemented in the SuperLearner R package (Polley & van der Laan, 2014). This is often referred to as the positivity assumption.

Statistics 44

Statistics Optimization Modeling Experimentation 44

datapine

FEBRUARY 23, 2023

Try our 14-day trial & benefit from visual data analysis today! In the example above, the story isn’t about the total number of customers aged 15-25, but that 22% of the customers were 15-25 in the first quarter of 2014 (and 26% in Q4). Try our 14-day trial & benefit from visual data analysis today!

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JUNE 11, 2014

In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! I have an option to measure myself, or convert from international sizes. It is 2014 after all. They get zero benefit from scale that should normally flow for large companies. How crazy is that?

Marketing 150

Marketing Strategy Sales IT 150

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Alation

NOVEMBER 9, 2021

Compared with a past survey from 2014, the new results show that the share of companies basing half or more of decisions on data (instead of gut feel) nearly doubled from 42% to 81%. Another people-focused benefit is a greater acceptance of decisions, implying that you can’t argue with the data. Crossing the Data Culture Gap.

Data-driven 52

Data-driven Cost-Benefit Reporting Data Governance 52

Alation

MARCH 24, 2022

With the rise of the internet, concerns around spam and identity theft gave rise to early online privacy measures. A bank vault has both security and privacy measures in place to protect the contents within. Privacy measures prevent internal threats. Apress, 2014. Security features thwarts external threats.

Data Governance 52

Data Governance Risk Data-driven Measurement 52

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. Economic Value (EcV) is the value of short and long-term revenue and cost savings. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

FEBRUARY 9, 2015

You can see a specific shift in strategy starting May 2014 for Shutterstock, while we have continued to plod along at the same pace. But, more than that, the cost of providing digital only services (like photos, or literally anything in the cloud) is extremely low. It is nice to have that as a measure of loyalty to the site. (I'm

Metrics 155

Metrics Reporting IT Advertising 155