The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. This algorithm is implemented in the SuperLearner R package (Polley & van der Laan, 2014). Unfortunately, randomization is not possible in many situations.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Media-Mix Modeling/Experimentation. Amazing, right?

Metrics 141

Metrics Reporting Analytics Marketing 141

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. The ability to measure results (risk-reducing evidence). Ensure a culture that supports a steady process of learning and experimentation.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

CIO Business Intelligence

MAY 20, 2024

Prior to Satya Nadella becoming CEO in 2014, Microsoft had a toxic, non-innovative culture known for information and product silos, cutthroat competition through forced ranking of employees, and office politics. Another study used smartphone geolocation data to measure face-to-face interactions among workers at various Silicon Valley firms.

Management 122

Management Interactive Measurement Marketing 122

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement. Measure all this Social Media activity.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167