2015 Big Data Data Collection Marketing Analytics 
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Yes, a silo but so much better than 2015. More and more humans are going to be transitioned out of the business of analytics. We are needed today because data collection is hard.
Occam's Razor
OCTOBER 12, 2017
The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Check the requirements listed in any digital analytics job and you'll notice a long laundry list looking for analytics experience. Science or Fiction?
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