Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Perhaps you now see why I’ve pivoted my career to Storytelling with data over the last couple of years. :). Machine Learning | Marketing. Yes, a silo but so much better than 2015.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

IBM Big Data Hub

FEBRUARY 7, 2024

And they could drive economic gains: Research shows markets for carbon-neutral goods and services may be worth $10.3 The IBM Envizi ESG Suite , for example, can collect hundreds of data types efficiently, analyze data across silos and deliver audit-ready reports easily—a process that would otherwise be labor and cost intensive.

Reporting 89

Reporting Internet of Things Cost-Benefit Data-driven 89

Jet Global

AUGUST 4, 2023

Providing valuable insights from data that moves the business forward in achieving its strategic objectives is one of the most valuable skills any FP&A or Operational Planning (OP) professional can possess. Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.

Data Analytics 52

Data Analytics Analytics Finance Visualization 52

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. What is the problem we are trying to solve with this data? In the quest for that last important bit, I am insanely obsessive about 1.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

IBM Big Data Hub

FEBRUARY 2, 2024

A 2023 report found that global investment in green or low-carbon energy sources exceeded USD $1 trillion, 1 while advanced data collection tools and artificial intelligence (AI) are helping to better monitor emissions and inform sustainability strategy. Today, sustainability efforts are being shaped by new urgency and new technology.

Optimization 85

Optimization Cost-Benefit Strategy Technology 85

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. The only reason good old digital is beating TV is mobile. Amazing, right? Tag your mobile website.

Metrics 141

Metrics Reporting Analytics Marketing 141

Domino Data Lab

FEBRUARY 4, 2019

These two points provide a different kind of risk management mechanism which is effective for science, specifically data science. Of course, some questions in business cannot be answered with historical data. Instead they require investment, tooling, and time for data collection. Friction ensued. Taking a pulse.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66