Occam's Razor

SEPTEMBER 4, 2012

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). … But I was thrilled to see my utility marketing strategy in action! So, what is your company's mobile strategy? It made my day. Thank you Paul !!

Marketing 144

Marketing Data mining Measurement Strategy 144

O'Reilly on Data

JANUARY 22, 2019

They trade the markets using quantitative models based on non-financial theories such as information theory, data science, and machine learning. Whether financial models are based on academic theories or empirical data mining strategies, they are all subject to the trinity of modeling errors explained below.

Modeling 133

Modeling Finance Uncertainty Data mining 133

datapine

MARCH 31, 2022

This all-encompassing branch of online data analysis is a particularly interesting field because its roots are firmly planted in two separate areas: business strategy and computer science. The Bureau of Labor Statistics also states that in 2015, the annual median salary for BI analysts was $81,320.

Business Intelligence 239

Business Intelligence Statistics Visualization Data-driven 239

The Unofficial Google Data Science Blog

JULY 22, 2020

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

Experimentation 95

Experimentation Statistics Testing Strategy 95

The Unofficial Google Data Science Blog

APRIL 23, 2024

It is also a sound strategy when experimenting with several parameters at the same time. To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. Some practical advice This section mentioned strategies for mitigating model uncertainty.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons. CEOs still don't get it.

Metrics 141

Metrics Reporting Analytics Marketing 141