Remove 2015 Remove Data mining Remove Measurement Remove Strategy
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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). … But I was thrilled to see my utility marketing strategy in action! So, what is your company's mobile strategy? It made my day. Thank you Paul !!

Marketing 144
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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

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A Guide To Starting A Career In Business Intelligence & The BI Skills You Need

datapine

This all-encompassing branch of online data analysis is a particularly interesting field because its roots are firmly planted in two separate areas: business strategy and computer science. The Bureau of Labor Statistics also states that in 2015, the annual median salary for BI analysts was $81,320.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons. Framing the Opportunity.

Metrics 141