Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Consider the implications of ML on your email marketing program. Yes, a silo but so much better than 2015. Augmentation is perhaps the most optimal way to think about the near-term future.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. The first eye-opening learning for me came from the Google Research team’s post on Learning from Large-Scale Interaction. In orange is a summary of what “Machines” and humans will be optimally suited for in the near-future.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JULY 13, 2017

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. 4: Interactivity With Insightful End-Points. Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. 2: If Complex, Focus! Tweet that.

Visualization 124

Visualization Strategy Interactive Statistics 124