2015 Marketing Analytics Optimization Statistics 
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Yes, a silo but so much better than 2015. In Analytics and Optimization, almost everything we do today would fit in the category of frequent high-volume tasks. AI | Now | Global Maxima.
Occam's Razor
JULY 13, 2017
Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Consider this, conversion rate could go up by a statistically significant percentage… While revenue actually goes down. Their Statistical Bulletin 2017 has a lovely collection of graphs and charts that we all use in some shape or form.
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