Towards optimal experimentation in online systems
The Unofficial Google Data Science Blog
APRIL 23, 2024
Crucially, it takes into account the uncertainty inherent in our experiments. Risk and Robustness Our estimates $widehat{beta}$ of the "true'' coefficients $beta$ of our model (1) depend on the random data we observe in experiments, and they are therefore random or uncertain. It is a big picture approach, worthy of your consideration.
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