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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence).

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

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Data-Driven Marketers Must Configure Outlook Data Files

Smart Data Collective

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

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2019 US Open Predictions: Doubling Down on the Data

DataRobot Blog

Interested in more Sports Analytics? Visit our Sports Analytics solutions page for more content and insights. He has been working as a data scientist and leading teams of data scientists for over ten years in a wide variety of domains from fraud prediction to marketing analytics. Andrew received his Ph.D.

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CIOs increasingly tap contract IT as talent gap filler

CIO Business Intelligence

That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. And you should think about your freelance/contractor strategy as part of a holistic talent strategy. Plugging the talent gap.

IT 95
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Create High-Impact Data Visualizations: Nine Effective Strategies

Occam's Razor

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.