Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Occam's Razor
APRIL 21, 2014
The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. We wonder why data people are not loved. :). When you feel you have enough, use it to buy time/money to go fix the configuration problems.
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