Remove 2016 Remove Data Collection Remove Data Quality Remove Marketing Analytics
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. We wonder why data people are not loved. :). When you feel you have enough, use it to buy time/money to go fix the configuration problems.