2016, Data Collection and Marketing Analytics

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

MARCH 30, 2017

While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence).

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

APRIL 21, 2014

Oh, and if you want to analyze behavior of new subscribers from a specific time period, say everyone in Jan 2016, you can use the spiffy cohort analysis option in advanced segmentation. Another more advanced strategy might be to leverage the User ID option with the new Universal Analytics roll-out by the team at Google.

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Data Leaders Brief

Artificial Intelligence: Implications On Marketing, Analytics, And You

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

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