Remove 2016 Remove Data Collection Remove Marketing Analytics Remove Metrics
article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.