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CIOs increasingly tap contract IT as talent gap filler

CIO Business Intelligence

That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. And you should think about your freelance/contractor strategy as part of a holistic talent strategy. Plugging the talent gap. Pros and cons of contract staffing.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently.