Remove 2016 Remove Marketing Analytics Remove Modeling Remove Optimization
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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence).

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CIOs increasingly tap contract IT as talent gap filler

CIO Business Intelligence

That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. Rather, it’s another reason to be strategic, so CIOs can minimize the negatives and optimize the benefits. Plugging the talent gap.

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2019 US Open Predictions: Doubling Down on the Data

DataRobot Blog

Using this data, we built a historical dataset containing past results, current Elo scores (both overall and surface-specific) and tournament information, then used DataRobot to determine the best model and predict the probability that a player would win a set. Andrew received his Ph.D.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. If there is anything you can measure, even with your broken analytics implementation, do that first. Don't make that silly mistake. Add value to the business. strategies).

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Create High-Impact Data Visualizations: Nine Effective Strategies

Occam's Razor

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. 5: What-if Analysis Models. Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. allow for smart elements like modeling.