2017, Marketing Analytics, Metrics and Reporting

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). To give you some context as to how insanely lame these numbers are, Expedia.com received 59,400,000 Visits in May 2017. 3/6,462,977. Unaided Brand Recall.

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Advertising Marketing B2B ROI

Create High-Impact Data Visualizations: Nine Effective Strategies

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Oh, or your main traffic sources and the visitor acquisition metrics? Good reporting. The Global Gender Gap Report is a fabulous example how to solve this problem. The only difference is that we rarely report on Heroin Price and Purity. :).

Visualization

Visualization Strategy Interactive Statistics

Data Leaders Brief

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Create High-Impact Data Visualizations: Nine Effective Strategies

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