2019 Analytics Marketing Analytics Metrics 
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.
Smart Data Collective
OCTOBER 2, 2019
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Social Media Analytics. Email Marketing Analytics.
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Sisense
JUNE 17, 2021
According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. After all, if you don’t know who you’re marketing to, what do you really know? The marketer’s mantra could be: “ Know your audience. Could data analytics have helped?
datapine
DECEMBER 4, 2019
Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. The commercial use of predictive analytics is a relatively new thing.
Andrew White
JANUARY 11, 2021
It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. The fill report is here: Leadership Vision for 2021: Data and Analytics. What are you seeing as the differences between a Chief Analytics Officer and the Chief Data Officer?
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