2019 Marketing Analytics Metrics ROI 
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Identify four relevant micro-outcomes to focus on in 2019. (In 2019's the year you get serious about serious analytics.
Andrew White
JANUARY 11, 2021
As with offensive policies, too many firms mistake hygiene metrics such as the number of records cleaned up versus the impact on outcomes as the measure of success, with risk I would wary of the same mistake. Yes, prescriptive and predictive analytics remain very popular with clients. How do we verify ROI on data and analytics efforts?
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