Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics
Corinium
JUNE 6, 2019
What do you recommend to organizations to harness this but also show a solid ROI? A playbook for this is to run multiple experiments in parallel and create ‘MVPs’ (fail/learn fast), as well as incorporate feedback mechanisms to enable an improvement loop, and scaling the ones that show the fastest path to ROI. It is fast and slow.
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