IBM Big Data Hub

MAY 16, 2023

According to an Everest Group® study , offshore MMS centers increased over 50% from 2019 to 2022. What are managed marketing services (MMS)? This complexity translates into higher costs and makes it difficult for marketing teams to keep up. Customer experience Great customer experiences are built on data-driven insights.

Marketing 72

Marketing Management Optimization Cost-Benefit 72

datapine

MAY 9, 2019

By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Data access, analytics, and presentation.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. This, in turn, will improve conversions, which is the ultimate goal of marketing.

Data-driven 89

Data-driven Marketing Testing Optimization 89

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Identify four relevant micro-outcomes to focus on in 2019. (In 2019's the year you get serious about serious analytics.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Jen Stirrup

SEPTEMBER 19, 2019

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. The conference is held on November 17-22, 2019 at the Royal Pacific Resort at Universal Orlando in Florida. Analytics for Marketing – what numbers do they need, why, and what do they say?

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

datapine

DECEMBER 4, 2019

Mobile Analytics. As we mentioned in our business intelligence buzzwords article for 2019 , mobile usage is becoming an increasing factor in BI. Now we will focus on what kind of analytics they could bring and disrupt the market even more. Augmented analytics was indeed previously referred to as “Smart Data Discovery”.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

What is unique about the D&A Leadership Vision is that it crossed over into business since for many organizations, the CDO reports into the CEO or COO (as examples). The fill report is here: Leadership Vision for 2021: Data and Analytics. Do you recommend a consulting approach strategy rather than a CDO strategy?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52