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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Identify four relevant micro-outcomes to focus on in 2019. (In 2019's the year you get serious about serious analytics.

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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

According to an Everest Group® study , offshore MMS centers increased over 50% from 2019 to 2022. What are managed marketing services (MMS)? This complexity translates into higher costs and makes it difficult for marketing teams to keep up.

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The platform that allows Royal Opera House CTO to stream events into homes

CIO Business Intelligence

Royal Opera House goes digital In 2019 and 2020, ROH put on 146 performances and participatory events front of house, with 12 productions screened at cinemas and drive-in sites, and 71 productions broadcast across radio, television and streaming services. But the show did go on. The success of an interim service—ROH says there were over 9.5m

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Top 10 Analytics And Business Intelligence Buzzwords For 2020

datapine

Mobile Analytics. As we mentioned in our business intelligence buzzwords article for 2019 , mobile usage is becoming an increasing factor in BI. Now we will focus on what kind of analytics they could bring and disrupt the market even more. Exclusive Bonus Content: Get Our 2020 BI Buzzwords Handbook!

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Introduction To The Basic Business Intelligence Concepts

datapine

We have already entered the Zettabyte era, also mentioned as one of our tech buzzwords for 2019, and, for scale, in 2012, the entire Internet only contained ½ of one zettabyte in data. Data access, analytics, and presentation. Data dashboarding and reporting. 4) Data dashboarding and reporting. followed by 18 zeros.

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Join me at Live! 360 Orlando to learn more about Applied Business Analytics

Jen Stirrup

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. The conference is held on November 17-22, 2019 at the Royal Pacific Resort at Universal Orlando in Florida. Power BI and Marketing Data. What kind of applicable analytics will we cover?

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How Data-Driven Marketing Helps Improve Conversion Rates

Smart Data Collective

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics.