IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. According to an Everest Group® study , offshore MMS centers increased over 50% from 2019 to 2022.

Marketing 69

Marketing Management Optimization Cost-Benefit 69

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Optimize Buyer Journey.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. If your marketing initiatives are backed by data, they will have much higher success rates.

Data-driven 90

Data-driven Marketing Testing Optimization 90

DataRobot Blog

AUGUST 23, 2019

With the 2019 US Open starting, we wanted to see if we could use DataRobot to predict how this tournament will play out. Continuing the approach we used for the Wimbledon predictions (and following the methodology of our March Madness and Stanley Cup Finals predictions), we simulated both the men’s and women’s draws for the 2019 US Open.

Predictive Modeling 52

Predictive Modeling Modeling Marketing Analytics Data Science 52

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Google Optimize will be one of your BFFs in this quest. Identify four relevant micro-outcomes to focus on in 2019. (In

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. Prescriptive Analytics: What should we do? Prescriptive analytics takes the next step but also analyzes and includes action. In fact, the market size is expected to reach $6.0 in the last 5 years.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

How does CDO overlap with Market Research functions? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing. So, a market research function can be supported by a CDO however the organization is structured. Do you play SimCity?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52