Smart Data Collective

JUNE 17, 2022

billion on marketing analytics in 2020. Marketing has always been about numbers. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity. In this article, we look at how data impacts marketing.

Marketing 132

Marketing Data-driven Software Marketing Analytics 132

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Big Data is Important for Aspiring Entrepreneurs Trying to Succeed.

Marketing 103

Marketing Data Analytics Analytics Big Data 103

bridgei2i

JULY 21, 2020

I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. However, from its data perspective, I think there’s a higher collaboration between CPG and retailers, is something, which is visible.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

Cloudera

AUGUST 27, 2021

With submissions for the Data Impact Awards coming in, we’re revisiting last year’s winners to find out what set them apart. . In 2020, Telkomsel took home the gold in the Industry Transformation category. . Telkomsel – 2020’s Industry Transformation award winner . Let’s explore…. A telco undergoing digital transformation.

B2B 83

B2B Digital Transformation Cost-Benefit Big Data 83

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. Companies spent $2.8

Sales 134

Sales Big Data Cost-Benefit Marketing 134

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. That’s why we have prepared a list of the most prominent business intelligence buzzwords that will dominate in 2020. Exclusive Bonus Content: Get Our 2020 BI Buzzwords Handbook! Cognitive Computing.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish.

Analytics 52

Analytics Data-driven Marketing Key Performance Indicator 52