2021, Analytics, Key Performance Indicator and Marketing Analytics

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. But reality shows us that we have moving targets.

Data-driven

Data-driven Sales Marketing Key Performance Indicator

CMOs, It’s Time to Embrace Infusing Analytics into Workflows

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. In an IDC survey (also commissioned by Sisense), 61% of BI users said they were looking for ways to incorporate analytics into workflows.

Analytics

Analytics Data-driven Key Performance Indicator Marketing

Data Leaders Brief

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

CMOs, It’s Time to Embrace Infusing Analytics into Workflows

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