Smart Data Collective
JUNE 25, 2021
However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.
Sisense
JUNE 22, 2021
The reluctance to adopt multi-touch attribution is partly because of the lack of a tactical plan, said John Loury, President, Cause and Effect Strategy (CE Strategy), a business intelligence and analytics firm that was founded to provide insight-led marketing strategies for clients. But reality shows us that we have moving targets.
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datapine
MAY 9, 2019
Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights. Data access, analytics, and presentation. Benchmarking is more accurate.
Smart Data Collective
APRIL 18, 2023
Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. Marketers are more qualified if they have a background in data analytics.
Smart Data Collective
MARCH 11, 2022
There is no disputing that data analytics is a huge gamechanger for companies all over the world. One of the most important is in the field of marketing. Therefore, you need sophisticated customer analytics to analyze complex customer behavior. What Is Customer Service Analytics? Customer Service Analytics: Use Cases.
Occam's Razor
JANUARY 4, 2022
The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. CoGS, and 3.
Occam's Razor
MARCH 7, 2022
In our world – marketing research and analytics – that word has come to represent data puking. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. I have the following ask of the analytics team: We have to be the biggest enemy of our work. Go for insights!
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